Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
By: Ferrell, O. C
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Contributor(s): Hirt, Geoffrey A | Ferrell, Linda.
Material type: 
BookEdition: Ninth edition.Description: xxxiv, 616 pages : illustrations ; 20cm.ISBN: 9780078023132 (alk. paper); 0078023130 (alk. paper).Subject(s): Business | Management -- United StatesDDC classification: 650 | Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Includes index.
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
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