International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
By: Cateora, Philip R
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Contributor(s): Gilly, Mary C | Graham, John L.
Material type: 
BookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 16th ed.Description: xxxiii, 638 p. : col. ill. ; 29 cm.ISBN: 9780073529974 (alk. paper); 0073529974 (alk. paper).Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4
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| HF 1411 PUG 2012 International economics / | HF 1411 PUG 2012 International economics / | HF 1411 PUG 2012 International economics / | HF 1416 CAT 2013 International marketing / | HF 1416 CAT 2013 International marketing / | HF 1416 CAT 2013 International marketing / | HF 1416 CAT 2013 International marketing / |
Includes indexes.
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