A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly, Jr., Gatton College of Business and Economics, University of Kentucky.
By: Peter, J. Paul
.
Contributor(s): Donnelly, James H.
Material type: 
BookEdition: Fourteenth edition.Description: xvii, 269 pages : illustrations : 26 cm.ISBN: 9780077861063 (alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8
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