Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, M. N. K
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Contributor(s): Lewis, Philip | Thornhill, Adrian.
Material type: 
BookEdition: Seventh edition.Description: pages cm.ISBN: 9781292016627.Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 | Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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| HB 615 STO 2010 Entrepreneurship / | HB 615 STO 2010 Entrepreneurship / | HD3 0.4 SAU 2015 Research methods for business students / | HD3 0.4 SAU 2015 Research methods for business students / | HD 30.22 SLO 2014 Essential economics for business / | HD 30.28 DES 2016 Strategic Magement | HD 30.28 HIT 2015 Strategic management : |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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