MCA Libraries

Your cart is empty.
Normal view MARC view ISBD view

Relationship marketing : exploring relational strategies in marketing / John Egan.

By: Egan, John, 1952-.
Material type: materialTypeLabelBookPublisher: New York : Financial Times, Prentice Hall, c2011Edition: 4th ed.Description: xxii, 300 p. ; 25 cm.ISBN: 9780273737780 (pbk.).Subject(s): Relationship marketingDDC classification: HF 5415 EGA 2011
Contents:
100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Books Books Blantyre Campus

Welcome to MCA Central Library Blantyre

SHORT-LOAN 		Blantyre Campus

Welcome to MCA Central Library Blantyre

SHORT-LOAN 		Non-fiction HF 5415 EGA 2015 (Browse shelf) Available (Restricted Access) 00562
Text/Reserve Book Text/Reserve Book Mzuzu Campus

Welcome to the Green Library of MCA

SHORT-LOAN 		Mzuzu Campus

Welcome to the Green Library of MCA

SHORT-LOAN 		Non-fiction HF 5415 EGA 2015 (Browse shelf) Available (Restricted Access) 00170
Total holds: 0

Includes bibliographical references and index.

100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.

There are no comments for this item.

Log in to your account to post a comment.