Marketing management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip
.
Contributor(s): Keller, Kevin Lane.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: xxii, 657, [127] p. : col. ill. ; 29 cm.ISBN: 9780132102926; 0132102927.Subject(s): Marketing -- ManagementDDC classification: HF 5415 KOT 2012 | Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HF 5415 KOT 2013 (Browse shelf) | 00553 | Available (Restricted Access) | 00553 | ||
|
Books
|
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HF 5415 KOT 2012 (Browse shelf) | 00554 | Available (Restricted Access) | 00554 | ||
|
Books
|
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HF 5415 KOT 2012 (Browse shelf) | 00555 | Available (Restricted Access) | 00555 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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