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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

Contributor(s): Farris, Paul W .

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BookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2009Description: xiii, 353 p. : ill. ; 24 cm.ISBN: 9780273722038 (pbk.); 0273722034 (pbk.).Uniform titles: Marketing metrics. Subject(s): Marketing research

| Marketing -- Mathematical models

DDC classification: 658.83015118 Online resources: Table of contents only

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Books	Lilongwe campus Welcome to MCA Lilongwe Library General Section	Lilongwe campus Welcome to MCA Lilongwe Library General Section	HF 5415.2 MAR 2009 (Browse shelf)	Checked out to Natasha Phoya (1111)	11/09/2019	02224
Books	Mzuzu Campus Welcome to the Green Library of MCA General Section	Mzuzu Campus Welcome to the Green Library of MCA General Section	HF 5415.2 MAR 2009 (Browse shelf)	Available		00011

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Rev. ed. of: Marketing metrics. 2006.

Includes bibliographical references (p. 338-343) and index.

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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

Contributor(s): Farris, Paul W.

Contributor(s): Farris, Paul W .