Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Material type: 
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780073380933 (alk. paper); 0073380938 (alk. paper).Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: HD 9980 ZEI 2009 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available (Restricted Access) | 01619 | ||
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Books
|
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available (Restricted Access) | 01620 | ||
|
Books
|
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available (Restricted Access) | 01621 | ||
|
Books
|
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available (Restricted Access) | 2017-12-12 | ||
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Books
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Blantyre Campus
Welcome to MCA Central Library Blantyre |
Blantyre Campus
Welcome to MCA Central Library Blantyre |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available (Restricted Access) | 01860 | ||
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Books
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Mzuzu Campus
Welcome to the Green Library of MCA |
Mzuzu Campus
Welcome to the Green Library of MCA |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available | 00144 | ||
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Books
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Mzuzu Campus
Welcome to the Green Library of MCA |
Mzuzu Campus
Welcome to the Green Library of MCA |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available | 00146 | ||
|
Books
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Mzuzu Campus
Welcome to the Green Library of MCA |
Mzuzu Campus
Welcome to the Green Library of MCA |
Non-fiction | HD 9980 ZEI 2009 (Browse shelf) | Available | 00145 |
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| HD 4901 MCC 2012 Contemporary labor economics / | HD9696 TAO 2017 Huawei : | HD 9980 ZEI 2009 Services marketing : | HD 9980 ZEI 2009 Services marketing : | HD 9980 ZEI 2009 Services marketing : | HF 54.15 ANS 2010 Marketing demystified : | HF 54.15 ANS 2010 Marketing demystified : |
Includes bibliographical references and index.
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