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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Tuten, Tracy L, 1967- [author.].
Contributor(s): Solomon, Michael R [author.].
Material type: materialTypeLabelBookPublisher: Los Angeles; Sage, 2015Edition: 2nd edition.Description: xiv, 332 pages : illustrations (some color) ; 24 cm.ISBN: 9781473913011; 1473913012; 9781473913004; 1473913004.Subject(s): Social media -- Economic aspects | Online social networks -- Economic aspects | Internet marketing
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Books Books Lilongwe campus

Welcome to MCA Lilongwe Library

General Section 		Lilongwe campus

Welcome to MCA Lilongwe Library

General Section 		HM 742 TUT 2015 (Browse shelf) Available 02377
Books Books Lilongwe campus

Welcome to MCA Lilongwe Library

General Section 		Lilongwe campus

Welcome to MCA Lilongwe Library

General Section 		HM 742 TUT 2015 (Browse shelf) Available 02378
Books Books Mzuzu Campus

Welcome to the Green Library of MCA

General Section 		Mzuzu Campus

Welcome to the Green Library of MCA

General Section 		Non-fiction HF 6146 TUT 20105 (Browse shelf) Available 06654
Books Books Mzuzu Campus

Welcome to the Green Library of MCA

General Section 		Mzuzu Campus

Welcome to the Green Library of MCA

General Section 		Non-fiction HF 6146 TUT 20105 (Browse shelf) Available 07061
Total holds: 0
Browsing Mzuzu Campus Shelves , Shelving location: General Section , Collection code: Non-fiction Close shelf browser
HF 5718 CAR 2015 BUSINESS COMMUNICATION HF 5718 CAR 2015 BUSINESS COMMUNICATION HF 5718.3 DAN 2000 The McGraw-Hill 36-hour course : business writing and communication HF 6146 TUT 20105 Social media marketing / HF 6146 TUT 20105 Social media marketing / HG 173 COR 2015 Finance : HG 173 COR 2015 Finance :

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

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