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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

By: Marconi, Joe.
Contributor(s): American Marketing Association.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2002Description: xiii, 232 p. : ill. ; 24 cm.ISBN: 0658014293 (alk. paper).Subject(s): Corporate image | Corporations -- Public relations | Branding (Marketing)DDC classification: 659.2/85
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Item type Current location Home library Collection Call number Status Date due Barcode Item holds
Text/Reserve Book Text/Reserve Book Mzuzu Campus

Welcome to the Green Library of MCA

SHORT-LOAN 		Mzuzu Campus

Welcome to the Green Library of MCA

SHORT-LOAN 		Non-fiction HD 59.2 MAR 2001 (Browse shelf) Available 00162
Total holds: 0

"American Marketing Association."

Includes bibliographical references (p. 225-226) and index.

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