Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
BookEdition: 10e.Description: xxxiv, 842 pages : color illustrations ; 29 cm.ISBN: 9780078028977 (alk. paper); 0078028973 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Text/Reserve Book
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Mzuzu Campus
Welcome to the Green Library of MCA |
Mzuzu Campus
Welcome to the Green Library of MCA |
Non-fiction | HF 5823 BEL 2015 (Browse shelf) | Available | 00189 |
Total holds: 0
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| HF5694 SLA 2014 Practical Business Math Procedures | HF5694 SLA 2014 Practical Business Math Procedures | HF 5718 RAM 2006 BUSINESS COMMUNICATION / | HF 5823 BEL 2015 Advertising and promotion : | HG 4011 BHA 2012 Financial management and policy: | HG 4011 BHA 2012 Financial management and policy: | HG 4011 DAM 2014 Applied corporate finance / |
Includes bibliographical references (pages 280-810) and indexes.
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