Library of Congress Cataloging-in-Publication Data
Names: Aaker, David A., author. | Moorman, Christine, author,
Title; Strategic market management / by David A. Aaker, Vice-Chairman,
Prophet, Professor Emeritus, University of California, Berkeley, Christine
Moorman, T, Austin Finch Sr, Professor of Business Administration, F uqua
School of Business, Duke University.
Description; Eleventh edition. | Hoboken, NJ : John Wiley & Sons, Inc., 2017.
| Includes bibliographical references and index. |
Identifiers: LCCN 2017029437 (print) | LCCN 2017034381 (ebook) | ISBN
9781119392224 (epub) | ISBN 9781119392217 (pdf) | ISBN 9781119392200 (pbk.) Subjects: LCSH: Marketing~-Management. | Strategic planning,
Classification: LCC HF5415.13 (ebook) | LCC HF5415.13 .A23 2017 (print) | DDC
658.8—de23
LC record available at https:/Accn loc. gov/201 7