Contemporary Strategy Analysis
Pages: 776 pages
Format: Ebook
Published: John Wiley & Sons (1/5/2016)
Language: English
ISBN-10: 1119120845
ISBN-13: 9781119120841
Web link: books.google.com
A strategy text on value creation with case studiesThe ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
