Marketing Research, An Applied Orientation, 7e
Format: Ebook
Published: 2015
Language: English
ISBN-10: 933255952X
ISBN-13: 9789332559523
Genres: Consumer behavior
Web link: books.google.com
"The book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration.
