Marketing An Introduction ebook PDF
Pages: 649 pages
Format: Ebook
Published: Pearson Higher Ed (7/15/2015)
Language: English
ISBN-10: 1292017546
ISBN-13: 9781292017549
Web link: books.google.com
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
