Marketing Planning
Strategy, Environment and Context
Pages: 289 pages
Format: Ebook
Published: Pearson Higher Ed (1/10/2011)
Language: English
ISBN-10: 027372472X
ISBN-13: 9780273724728
Web link: books.google.com
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
