Product Development and Management Body of Knowledge
Teresa Jurgens-Kowal | Stephen Atherton | Allan Anderson | Jean-Jacques Verhaeghe | Carlos Rodriguez | Karen Dworaczyk | Jerry Fix
Pages: 354 pages
Format: Ebook
Published: 6/19/2020
Language: English
ISBN-10: 0578713713
ISBN-13: 9780578713717
Web link: books.google.com
The book covers the fundamental principles of product innovation and product management, which canbe applied to a wide range of product and service industries. It is intended to provide the basis for ongoinglearning and continuous improvement, both for individuals and their organizations. It is designed to provide the body of knowledge required by candidates studying for the Product Development and Management Association's New Product Development Professional certification examination (NPDP). Chapters include the following topics: Strategy, Portfolio management, Product innovation process, Product design and development tools, Market research in product innovation, Culture, teams and leadership, and Product Innovation Management.
