The Business Environment
Pages: 400 pages
Format: Ebook
Published: Cengage Learning Emea (2013)
Language: English
ISBN-10: 1408030160
ISBN-13: 9781408030165
Genres: Business & Economics
Web link: books.google.com
The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.
