Technology Entrepreneurship

Technology Entrepreneurship

Natasha Evers

This second edition of the critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students...
The 33 Strategies of War

The 33 Strategies of War

Robert Greene

SUMMARY: Strategies for winning the subtle social game of everyday lifefrom the bestselling author of The 48 Laws of Power and The Art of Seduction Robert Greenes first two groundbreaking guides, The 48 Laws of Power and The Art of Seduction, espouse profound, timeless lessons from events in history to help readers vanquish an enemy or ensnare an unsuspecting victim. Now, with The 33 Strategies of War, Greene has crafted an important new addition to this ruthlessly unique series. Structured in Greenes trademark style, The 33 Strategies of War is a brilliant distillation of the strategies of battle that can help us gain mastery in the modern world. It is the I Ching of conflict, the contemporary companion to Sun-tzus Art of War.