MCA Library

The PDMA Handbook of Innovation and New Product Development

Noble | Charles H. Noble | Ludwig Bstieler | Charles H.;Bstieler | Ludwig;

THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

The Philosopher's Toolkit

The second edition of this popular compendium provides the necessary intellectual equipment to engage with and participate in effective philosophical argument, reading, and reflection Features significantly revised, updated and expanded entries, and an entirely new section drawn from methods in the history of philosophy This edition has a broad, pluralistic approach--appealing to readers in both continental philosophy and the history of philosophy, as well as analytic philosophy Explains difficult concepts in an easily accessible manner, and addresses the use and application of these concepts Proven useful to philosophy students at both beginning and advanced levels

The PMI Guide to BU Project Management Institute

The Power of Entrepreneurship

Daan Dirksen | Daan Dirksen;

The Power of Entrepreneurship begins by addressing the idea that the rejection of change is likely to occur when opportunity seizing by analyzer organization is accompanied by proactive strategic typologies. Strategic changes in digitization are also discussed in respect to the case of the Microsoft Corporation strategic transformation initiated with the goal of moving beyond the niche associated with Office products to outstrip the market of cloud technologies from its leader, Amazon Web Services.The authors go on to explore how the discipline of entrepreneurship has evolved, the role of entrepreneurship education, and how research skills could facilitate the development of entrepreneurial culture and innovation.This compilation also measures entrepreneurship performance in Vietnam at the national level through a new approach, the Global Entrepreneurship Development Index. Results indicate that nine bottlenecks of fourteen pillars are performing with very low scores, in which the highest policy priority is given for including risk acceptance, opportunity perception, internationalization and technology absorption.Brief reviews of the evolution of local economic development policies and practices and of quantitative entrepreneurial research are followed by a case study to reflect the value of such analyses. It examines proportional relationships between demographics, entrepreneurial development and economics and provides evidence that entrepreneurship in South Africa is not limited.The next article emphasizes the dilemma proposed by the new concept of acadepreneurship especially its two facets of intrapreneuring (intrapreneurship) and extrapreneuring (extrapreneurship). The authors stress the boundaries of academic entrepreneurship and draw a conceptual framework of the neologisms of acadepreneurship and acadepreneur.Aspiring entrepreneurs aiming to launch high-expectation start-ups can be at a critical juncture. Five research propositions are offered that intend to form the basis for scholars carrying out further studies on this matter. Practitioners may also leverage on the insights provided in order to facilitate the creation and development of knowledge ecosystems for high-expectation start-ups.The closing paper examines (1) whether social entrepreneurship is an oxymoron, and (2) the characteristics and sources of social entrepreneurship knowledge.