Business Research Methods ISE
ISBN: 9781264704651 International Edition of Business Research Methods 14th Edition by Pamela S. Schindler This ISBN is student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of International edition is the same as other formats. Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Innovation Management and New Product Development
Explore key concepts ofmanaging innovation and engage with latest developments in the field InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you abreast of the recent developments in thefield of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses. About the author: PaulTrott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management &Entrepreneurship at Delft University of Technology, Netherlands. His researchis widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of InnovationManagement and Marketing Management. Pearson, the world's learning company.