Genres
Accountants
Accounting
ACL (Computer program language)
Advertising
Antiques & Collectibles
Auditing
Bank management
Banks and banking
Brand name products
Business
Business & Economics
Business & Money
Business communication
Business consultants
Business enterprises
Business mathematics
Business planning
College readers
Commercial statistics
Communication
Communication in engineering
Computers
Consumer behavior
Corporate governance
Corporation law
Customer relations
Diversity in the workplace
Economics
Education
Employee rights
Engineering
Entrepreneurship
Foreign Language Study
Globalization
Industrial management
International relations
Language Arts & Disciplines
Law
Leadership
Macroeconomics
Marketing
Marketing research
Mathematical statistics
Medical
Organization
Personnel management
Philosophy
Policy sciences
Political Science
Production management
Psychology
Reference
Reference & Education
Relationship marketing
Sales management
Science
Science & Math
Social entrepreneurship
Social Science
Study Aids
Technology & Engineering
Wireless LANs
Advertising and Promotion
Michael A Belch | George E Belch
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
International Business Management
To assist professors in teaching from this book, ancillary teaching materials such as sample syllabi, slides, tests and answer keys will be available for download.
Introductory Computer Forensics
This textbook provides an introduction to digital forensics, a rapidly evolving field for solving crimes. Beginning with the basic concepts of computer forensics, each of the book’s 21 chapters focuses on a particular forensic topic composed of two parts: background knowledge and hands-on experience through practice exercises. Each theoretical or background section concludes with a series of review questions, which are prepared to test students’ understanding of the materials, while the practice exercises are intended to afford students the opportunity to apply the concepts introduced in the section on background knowledge. This experience-oriented textbook is meant to assist students in gaining a better understanding of digital forensics through hands-on practice in collecting and preserving digital evidence by completing various exercises. With 20 student-directed, inquiry-based practice exercises, students will better understand digital forensic concepts and learn digital forensic investigation techniques. This textbook is intended for upper undergraduate and graduate-level students who are taking digital-forensic related courses or working in digital forensics research. It can also be used by digital forensics practitioners, IT security analysts, and security engineers working in the IT security industry, particular IT professionals responsible for digital investigation and incident handling or researchers working in these related fields as a reference book.
Handbook of Consumer Finance Research
This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition.Among the topics covered:Consumer financial capability and well-being.Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.
Statistical Learning from a Regression Perspective
Statistical Learning from a Regression Perspective considers statistical learning applications when interest centers on the conditional distribution of the response variable, given a set of predictors, and when it is important to characterize how the predictors are related to the response. As a first approximation, this is can be seen as an extension of nonparametric regression. Among the statistical learning procedures examined are bagging, random forests, boosting, and support vector machines. Response variables may be quantitative or categorical. Real applications are emphasized, especially those with practical implications. One important theme is the need to explicitly take into account asymmetric costs in the fitting process. For example, in some situations false positives may be far less costly than false negatives. Another important theme is to not automatically cede modeling decisions to a fitting algorithm. In many settings, subject-matter knowledge should trump formal fitting criteria. Yet another important theme is to appreciate the limitation of one’s data and not apply statistical learning procedures that require more than the data can provide. The material is written for graduate students in the social and life sciences and for researchers who want to apply statistical learning procedures to scientific and policy problems. Intuitive explanations and visual representations are prominent. All of the analyses included are done in R.
Introductory Computer Forensics
This textbook provides an introduction to digital forensics, a rapidly evolving field for solving crimes. Beginning with the basic concepts of computer forensics, each of the book’s 21 chapters focuses on a particular forensic topic composed of two parts: background knowledge and hands-on experience through practice exercises. Each theoretical or background section concludes with a series of review questions, which are prepared to test students’ understanding of the materials, while the practice exercises are intended to afford students the opportunity to apply the concepts introduced in the section on background knowledge. This experience-oriented textbook is meant to assist students in gaining a better understanding of digital forensics through hands-on practice in collecting and preserving digital evidence by completing various exercises. With 20 student-directed, inquiry-based practice exercises, students will better understand digital forensic concepts and learn digital forensic investigation techniques. This textbook is intended for upper undergraduate and graduate-level students who are taking digital-forensic related courses or working in digital forensics research. It can also be used by digital forensics practitioners, IT security analysts, and security engineers working in the IT security industry, particular IT professionals responsible for digital investigation and incident handling or researchers working in these related fields as a reference book.
Systems Programming in Unix/Linux
... Linux systems. 1.1 About This Book This book is about systems programming in the Unix/Linux (Thompson and Ritchie 1974, 1978; Bach 1986; Linux 2017) environment. It covers all the essential components of Unix/Linux, which include ...
Fundamentals of Java Programming
Meant to be used for a one-semester course to build solid foundations in Java, Fundamentals of Java Programming eschews second-semester content to concentrate on over 180 code examples and 250 exercises.
Regression Modeling Strategies
There are many books that are excellent sources of knowledge about individual stastical tools (survival models, general linear models, etc.), but the art of data analysis is about choosing and using multiple tools. In the words of Chatfield "...students typically know the technical details of regressin for example, but not necessarily when and how to apply it. This argues the need for a better balance in the literature and in statistical teaching between techniques and problem solving strategies." Whether analyzing risk factors, adjusting for biases in observational studies, or developing predictive models, there are common problems that few regression texts address. For example, there are missing data in the majority of datasets one is likely to encounter (other than those used in textbooks!) but most regression texts do not include methods for dealing with such data effectively, and texts on missing data do not cover regression modeling.
Auditing & Assurance Services
Allen Blay | David Sinason | Jerry Strawser | Jay Thibodeau | Timothy Louwers
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early 2000s to the financial crisis of 2007–2008 to present-day issues and challenges related to significant estimation uncertainty, understanding the auditor’s responsibility related to fraud, maintaining a clear perspective, probing for details, and understanding the big picture are indispensable to effective auditing. With the availability of greater levels of qualitative and quantitative information (“big data”), the need for technical skills and challenges facing today’s auditor is greater than ever. The author team of Louwers, Blay, Sinason, Strawser, and Thibodeau has dedicated years of experience in the auditing field to this new edition of Auditing & Assurance Services, supplying the necessary investigative tools for future auditors.
Strategic Human Resource Management and Employment Relations
This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with post-graduate learners. The book also prepares the learner to use these approaches, and has resources for the instructor.The first part of the book provides a very focussed research commentary highlighting the key theoretical approaches in HRM and ER. The second part offers details of the design and implementation of strategic HRM and ER practices. The third part features a selection of contemporary research-based case studies that bring to life the debates and tensions inherent in the field of strategic HRM and ER.
Principles of Mobile Communication
Gordon L. Stüber. Preface. Principles of Mobile Communication, Fourth Edition, like its earlier editions, stresses mathematical modeling of physical layer wireless communication systems. The basic pedagogic methodology is to include fully ...