MCA Library - Genres

Market Research

Irma Mooi-Reci | Marko Sarstedt | Erik Mooi

Object-Oriented Analysis, Design and Implementation

The second edition of this textbook includes revisions based on the feedback on the first edition. In a new chapter the authors provide a concise introduction to the remainder of UML diagrams, adopting the same holistic approach as the first edition. Using a case-study-based approach for providing a comprehensive introduction to the principles of object-oriented design, it includes:A sound footing on object-oriented concepts such as classes, objects, interfaces, inheritance, polymorphism, dynamic linking, etc.A good introduction to the stage of requirements analysisUse of UML to document user requirements and designAn extensive treatment of the design processCoverage of implementation issuesAppropriate use of design and architectural patternsIntroduction to the art and craft of refactoringPointers to resources that further the reader's knowledgeThe focus of the book is on implementation aspects, without which the learning is incomplete. This is achieved through the use of case studies for introducing the various concepts of analysis and design, ensuring that the theory is never separate from the implementation aspects. All the main case studies used in this book have been implemented by the authors using Java. An appendix on Java provides a useful short tutorial on the language.

Quantitative Methods for the Social Sciences

Daniel Stockemer

This textbook offers an essential introduction to survey research and quantitative methods. Building on the premise that statistical methods need to be learned in a practical fashion, the book guides students through the various steps of the survey research process and helps to apply those steps toward a real example. In detail, the textbook introduces students to the four pillars of survey research and quantitative analysis: (1) the importance of survey research, (2) preparing a survey, (3) conducting a survey and (4) analyzing a survey. Students are shown how to create their own questionnaire based on some theoretically derived hypotheses to achieve empirical findings for a solid dataset. Lastly, they use said data to test their hypotheses in a bivariate and multivariate realm. The book explains the theory, rationale and mathematical foundations of these tests. In addition, it provides clear instructions on how to conduct the tests in SPSS and Stata. Given the breadth of its coverage, the textbook is suitable for introductory statistics, survey research or quantitative methods classes in the social sciences.

An Introduction to Theories of Personality

This 7th Edition helps students unravel the mysteries of human behavior through its highly readable introduction to the ideas of the most significant personality theorists. Engaging biographical sketches begin each chapter, and unique capsule summaries help students review key concepts. Theories come alive through the inclusion of quotations from the theorists’ writings and numerous applications such as dream interpretation, psychopathology, and psychotherapy. Significant changes in the 7th edition include an extended discussion of the practical applications of personality theory, with an emphasis on guidelines that can help people increase their self-knowledge, make better decisions, and live more fulfilling lives. Fictionalized but true-to-life examples illustrating the perils of inadequate self-knowledge include college students, parents, terrorists, business executives, and politicians, while other examples show the positive outcomes that can result from a better understanding of one’s unconscious. This 7th edition also includes a more extensive discussion of how a lack of self-understanding caused difficulties for such noted theorists as Freud and Erikson, and a new section that explains how behavior can be strongly influenced by the situation as well as by one’s personality. Finally, a new interactive web site provides practice test questions and other topics of interest.

Accounting Principles

Paul D. Kimmel | Jerry J. Weygandt | Donald E. Kieso

WileyPLUS sold separately from text.Accounting Principles 12th Edition by Weygandt, Kimmel, and Kieso provides students with a clear introduction to fundamental accounting concepts. The Twelfth Edition helps student get the most out of their accounting course by making practice simple. This text allows for new opportunities for self-guided practice allow students to check their knowledge of accounting concepts, skills, and problem-solving techniques and receive personalized feedback at the question, learning objective, and course level. Newly streamlined learning objectives help students use their study time efficiently by creating a clear connections between the reading and video content, and the practice, homework, and assessments questions. Weygandt, Accounting Principles is a best-selling program ideal for a two-semester Principles of Accounting sequence where students spend the majority of the time learning financial accounting concepts, and are introduced to the basic concepts of managerial accounting at the end of the sequence With Accounting Principles students learn the accounting cycle from a sole proprietor perspective.

A Handbook of Human Resource Management Practice

David Wright | Michael Armstrong

A fully updated and revised tenth edition of this classic, best selling textbook. It remains the primary text for all students studying HRM - both undergraduate and postgraduate, as well as for students of the Chartered Institute of Personnel and Development (CIPD) diploma. The Handbook also continues to be an essential reference source for all managers concerned with personnel and HRM issues. This new edition of A Handbook of Human Resource Management Practice contains a number of significant additions and revisions including substantial revisions to seventeen chapters and new chapters on: Human Capital Management, the Role of the Front Line Manager; HR Strategies; Developing and Implementing HR Strategies and Learning and Development. The new edition also contains updated material based on recent developments in HRM policy and practice and a wide range of surveys and research projects conducted by professional associations and research bodies.

Leadership Today

Joan Marques | Satinder Dhiman

This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. It captures qualities and skills such as spirituality, empathy, moral behavior, mindfulness, empathy, problem solving, self-confidence, ambition, knowledge, global understanding, and information technology. This text explains and provides guidelines for the implementation of each skill and includes examples from contemporary and historical leaders inviting the reader to consider each quality and engage in self-reflection. This book deviates from excessive theoretical descriptions presenting a timely, hands-on approach to leadership. Featuring contributions form academics and professionals from around the world, this text will be of interest to students, researchers, professionals in business and leadership who aspire to lead beyond their immediate environment.

Auditing and Assurance Services: A Systematic Approach

William Messier | Steven Glover | Douglas Prawitt

Messier employs the audit approach currently being used by auditing professionals. This approach is a direct result of the demands of Sarbanes-Oxley, which has changed the way auditors do their jobs. The approach emphasizes understanding the entity (i.e., the organization or business being audited) and its environment (i.e. industry), and then assessing the business risks faced by the entity and how management controls those risks. This audit process focuses on business processes instead of accounting cycles. This unique and innovative approach has been developed in response to changing market dynamics. The systematic approach, referred to in the subtitle of the text, reflects the early introduction of three basic concepts that underlie the audit process: materiality, audit risk, and evidence; this allows Messier to build upon this model in subsequent chapters. These are central to everything an auditor does and a unique feature of Messier. As such, this approach helps students develop auditor judgment, a vital skill in today’s auditing environment.

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover--in a jargonless, non-technical way--the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The books interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field--the management of information resources and products--to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

An Introduction to the Policy Process: Theories, Concepts, and Models of Public Policy Making

Thomas A. Birkland

The fourth edition of this widely-used text relates theory to practice in the public policy process. In a clear, conversational style, author Tom Birkland conveys the best current thinking on the policy process with an emphasis on accessibility and synthesis. This new edition has been reorganized to better explain the role of policy analysis in the policy process. New to this edition: - A new section on the role of policy analysis and policy analysts in the policy process. - A revised and updated chapter surveying the social, economic, and demographic trends that are transforming the policy environment. - Fully updated references to help the advanced reader locate the most important theoretical literature in policy process studies. - New illustrations and an improved layout to clarify key ideas and stimulate classroom discussion. The book makes generous use of visual aids and examples that link policy theory to the concrete experience of practitioners. It includes chapter-at-a-glance outlines, definitions of key terms, provocative review questions, recommended reading, and online materials for professors and students.

Accountants

Accounting

ACL (Computer program language)

Advertising

Antiques & Collectibles

Auditing

Bank management

Banks and banking

Brand name products

Business

Business & Economics

Business & Money

Business communication

Business consultants

Business enterprises

Business mathematics

Business planning

College readers

Commercial statistics

Communication

Communication in engineering

Computers

Consumer behavior

Corporate governance

Corporation law

Customer relations

Diversity in the workplace

Economics

Education

Employee rights

Engineering

Entrepreneurship

Foreign Language Study

Globalization

Industrial management

International relations

Language Arts & Disciplines

Law

Leadership

Macroeconomics

Marketing

Marketing research

Mathematical statistics

Medical

Organization

Personnel management

Philosophy

Policy sciences

Political Science

Production management

Psychology

Reference

Reference & Education

Relationship marketing

Sales management

Science

Science & Math

Social entrepreneurship

Social Science

Study Aids

Technology & Engineering

Wireless LANs