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Strategic market management

Strategic market management

Aaker, David A., author
Library of Congress Cataloging-in-Publication Data
Names: Aaker, David A., author. | Moorman, Christine, author,
Title; Strategic market management / by David A. Aaker, Vice-Chairman,
Prophet, Professor Emeritus, University of California, Berkeley, Christine
Moorman, T, Austin Finch Sr, Professor of Business Administration, F uqua
School of Business, Duke University.
Description; Eleventh edition. | Hoboken, NJ : John Wiley & Sons, Inc., 2017.
| Includes bibliographical references and index. |
Identifiers: LCCN 2017029437 (print) | LCCN 2017034381 (ebook) | ISBN
9781119392224 (epub) | ISBN 9781119392217 (pdf) | ISBN 9781119392200 (pbk.) Subjects: LCSH: Marketing~-Management. | Strategic planning,
Classification: LCC HF5415.13 (ebook) | LCC HF5415.13 .A23 2017 (print) | DDC
658.8—de23
LC record available at https:/Accn loc. gov/201 7
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Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams -- from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges, including project constraints, stakeholder concerns, the project charter, and how projects support strategic plans. Learn the keys to effective communication and discover how project management applies in the workplace with new cases and real-world vignettes. End-of-chapter and Internet exercises review concepts critical to project management. New MindTap digital resources provide videos, quizzes, and case animations. You work with the latest, popular project management software: Microsoft® Project 2016, available on the website. Find everything you need to manage projects in business today.
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