Understanding Cross-cultural Management

Pages: 737 pages
Format: Ebook
Published: Pearson UK (2019)
Language: English
ISBN-10: 1292205016
ISBN-13: 9781292205014
Understanding Cross-Cultural Management offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice - and to relate them to your own experience - through various examples and cases from the business world as well as through a range of practical activities, including: * Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and practitioners. * Case studies (many of them based on articles from the Financial Times), dilemmas and points for reflection, which enable you to judge internally and interact externally. * Spotlights in every chapter, which briefly illustrate the concepts being described. * Mini-cases with questions and points for discussion, which encourage consistent application of theory to practice.
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