MCA Library - Publishers

International Financial Reporting

'International Financial Reporting' delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students. With more than 140 countries in the world now using international financial reporting standards (IFRSr Standards), knowledge of the standards issued by the International Accounting Standards Board (IASBr) is vital to students' success in financial accounting. Melville's International Financial Reporting employs a practical, applied approach in exploring and explaining the key international standards. With a focus on how to implement the standards, this text delivers a focused, user-friendly introduction to international financial reporting. Renowned for clear and concise language, this seventh edition brings the book completely up-to-date with international standards issued as of 1 January 2019.

Marketing Strategy and Competitive Positioning, 7th Edition

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

E-Commerce 2020-2021

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Business in Action, Global Edition

Courtland L. Bovee | John V. Thill

A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Frank Wood's Business Accounting Volume 1

Frank Wood’s Business Accounting Volume 1, the world’s bestselling textbook on book-keeping and accounting, continues to provide an indispensable introduction for students and professionals across the globe. Now celebrating more than 50 years in publication, the 14th edition has retained all the essence of what makes this the go-to textbook for accounting and book-keeping, but has also undergone significant changes and revisions based on reviewer feedback. With the inclusion of brand new chapters such as ‘Maths for Accounting’, combined with the reorganisation of chapters, and revision of end-of-chapter questions, this book will provide all the support you will need for learning key accounting topics. New to this Edition· Maths for Accounting chapter· Part 6 ‘Checks and Errors’· Incorporation of new end-of-chapter questions· Accounting Today chapter For lecturers, visit www.pearsoned.co.uk/wood for our suite of resources to accompany this textbook, including:· A complete solutions guide · PowerPoint slides for each chapter · Seven online chapters for further reading MyLab AccountingJoin over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyLab Accounting, an online homework and tutorial system designed to test and build your understanding. Alan Sangster is Professor of Accounting at the University of Sussex and formerly at other universities in the UK, Brazil, and Australia.Lewis Gordon is Lecturer in Accounting at the University of Liverpool, and has extensive experience of teaching financial accounting at undergraduate and professional levels.Frank Wood formerly authored this text and he remains one of the best-selling authors of accounting textbooks.

Strategic Brand Management

Vanitha Swaminathan | Kevin Lane Keller

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Business Communication, 3/e

sundaramoorthys | P. D. CHATURVEDI

Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and has been updated to reflect the latest research and technological developments in business communication. Divided into three parts, this revised edition focuses on the development of communication skills in business, and the structured applications of business communication. Topics such as reading and writing skills have been augmented, and contemporary channels of business communication, such as social media, have been examined in detail.

Business Law

Ewan MacIntyre | MacIntyre | Ewan.

MacIntyre’s Business Law is the foremost text for non-law students seeking an understanding of the legal principles that apply to business. Each chapter begins with a clear outline of the topics to be covered, helping you break your learning down into manageable chunks and fully grasp all aspects of the subject. In addition, the text offers key points to guide your learning and tasks to help you apply what you have learned to business situations. Each chapter ends with a series of multiple-choice questions and a selection of in-depth problem questions. A Lecturer’s Guide, made available to lecturers who adopt the book, provides suggested answers to all of the multiple-choice and problem questions.

Business Law

Ewan MacIntyre | MacIntyre | Ewan.

MacIntyre’s Business Law is the foremost text for non-law students seeking an understanding of the legal principles that apply to business. Each chapter begins with a clear outline of the topics to be covered, helping you break your learning down into manageable chunks and fully grasp all aspects of the subject. In addition, the text offers key points to guide your learning and tasks to help you apply what you have learned to business situations. Each chapter ends with a series of multiple-choice questions and a selection of in-depth problem questions. A Lecturer’s Guide, made available to lecturers who adopt the book, provides suggested answers to all of the multiple-choice and problem questions.

Essentials of business law

Ewan MacIntyre

Understanding Cross-cultural Management

Understanding Cross-Cultural Management offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice - and to relate them to your own experience - through various examples and cases from the business world as well as through a range of practical activities, including: * Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and practitioners. * Case studies (many of them based on articles from the Financial Times), dilemmas and points for reflection, which enable you to judge internally and interact externally. * Spotlights in every chapter, which briefly illustrate the concepts being described. * Mini-cases with questions and points for discussion, which encourage consistent application of theory to practice.

The Financial Times Essential Guide to Writing a Business Plan

Vaughan Evans

Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Samples Preview sample pages from The FT Essential Guide to Writing a Business Plan

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

OUP Oxford

Oxford University Press