Profitable Strategies in the Digital Age
Format: Ebook
Published: Wiley (4/29/2024)
Language: English
ISBN-10: 1394187300
ISBN-13: 9781394187300
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
∙ A best-practice, step-by-step process for coordinating marketing strategy and planning
∙ Methods to create powerful, differentiated value propositions
∙ Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and...
Files
Marketing Plans Profitable Strategies in the Digital Age, Nineth Edition Malcolm McDonald, Hugh Wilson, Dave Chaffey 2024_Wiley.epub
30.43 MB