All

AuthorsLine
The Fast Forward MBA in Project Management, 6th Edition

The Fast Forward MBA in Project Management, 6th Edition

Eric Verzuh
The all-inclusive guide to exceptional project management that is trusted by hundreds of thousands of readers—now updated and revised  
The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and pitfalls you should watch out for. This sixth edition now includes:  
  • A brand-new chapter on project quality 
  • A new chapter on managing media, entertainment, and creative projects
  • A new chapter on the project manager’s #1 priority: leadership 
  • A new chapter with the most current practices in Change Management 
  • Current PMP certification study tips  
Readers of The Fast Forward MBA in Project Management also receive access to new video resources available at the author’s website.  
The book teaches readers how to manage and deliver projects on-time and on-budget by applying the practical strategies and concrete solutions found within. Whether the challenge is finding the right project sponsor, clarifying project objectives, or setting realistic schedules and budget projections, The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.  
Profitable Strategies in the Digital Age

Profitable Strategies in the Digital Age

Malcolm McDonald, Hugh Wilson, Dave Chaffey
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
∙ A best-practice, step-by-step process for coordinating marketing strategy and planning
∙ Methods to create powerful, differentiated value propositions
∙ Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and...
Profitable Strategies in the Digital Age

Profitable Strategies in the Digital Age

Malcolm McDonald, Hugh Wilson, Dave Chaffey
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
∙ A best-practice, step-by-step process for coordinating marketing strategy and planning
∙ Methods to create powerful, differentiated value propositions
∙ Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and...
6th Edition

6th Edition

Jonathan L. Portny, Stanley E. Portny
Improve your project management skills and accomplish more in no time at all 
In these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects! 
In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover:
∙ What's new in project management tools and platforms so you can choose the best application for your team 
...