MCA Library

Regression Modeling Strategies

There are many books that are excellent sources of knowledge about individual stastical tools (survival models, general linear models, etc.), but the art of data analysis is about choosing and using multiple tools. In the words of Chatfield "...students typically know the technical details of regressin for example, but not necessarily when and how to apply it. This argues the need for a better balance in the literature and in statistical teaching between techniques and problem solving strategies." Whether analyzing risk factors, adjusting for biases in observational studies, or developing predictive models, there are common problems that few regression texts address. For example, there are missing data in the majority of datasets one is likely to encounter (other than those used in textbooks!) but most regression texts do not include methods for dealing with such data effectively, and texts on missing data do not cover regression modeling.

Relationship Marketing

Reputation Management John Doorley, Helio Fred Garcia

Research A Practical Apprach Bonita Kolb 2008

Research Design

The Sixth Edition of the bestselling Research Design: Qualitative, Quantitative, and Mixed Methods Approaches provides clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each step in the process, authors John W. Creswell and J. David Creswell address qualitative, quantitative, and mixed methods approaches to encourage readers to choose the approach that best fits the research question. The Sixth Edition has been fully revised to reflect the 7th edition of the Publication Manual of the American Psychological Association with more inclusive language, updated citation styles, and updated writing suggestions. Updates reflect the latest developments in mixed methods and new research examples throughout help capture and demonstrate new trends in research. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Research Design

This bestselling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions; key elements of the research process; a review of the literature; an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. New to this Edition Updated discussion on designing a proposal for a research project and on the steps in designing a research study. Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method. Additional updates on the transformative worldview. Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods. Additional information about social media, online qualitative methods, and mentoring and reflexivity in qualitative methods. Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field Additional coverage on qualitative and quantitative data analysis software in the respective methods chapters. Additional information about causality and its relationship to statistics in quantitative methods. Incorporation of writing discussion sections into each of the three methodologies. Current references and additional readings are included in this new edition.

Research Design

The sixth edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and J. David Creswell, continues to provide clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each step in the process, the authors address qualitative, quantitative, and mixed methods approaches to encourage readers to choose the approach that best fits the research question. Numerous examples draw from a wide variety of disciplines, featuring diverse philosophical ideas and modes of inquiry. Features like bullet points, numbered steps, and annotated research examples help students focus on the most important information in research design.

The Sixth Edition has been fully revised to reflect the 7th edition of the Publication Manual of the American Psychological Association with more inclusive language, updated citation styles, and updated writing suggestions. Learning objectives are now included at the start of each chapter. To help readers better achieve these learning objectives, the authors have clarified and improved the writing exercises to help readers better achieve these learning objectives. The final three chapters detailing qualitative, quantitative, and mixed methods now have a parallel structure so readers can better compare and contrast these approaches. Chapter 10 on mixed methods in particular has been restructured to reflect the latest developments in mixed methods and best practices. New research examples throughout help capture and demonstrate new trends in research.