Macroeconomics, Global Edition
Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Comprehensive coverage helps you analyze real macroeconomic data that real policy makers and researchers use. The 11th Edition features new coverage, applications, and problems throughout. It also reflects recent events and developments in the field, such as the recent COVID-19 pandemic and the tools used by the Federal Reserve in response.
Management of Innovation and Product Development
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making.This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs.The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.
The PDMA Handbook of Innovation and New Product Development
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Taxation in Finance and Accounting
Taxation is becoming more and more relevant for firms and managers decisions, mainly due to the impacts of taxation on firms and projects performance, profitability and value. This book provides an introductory overview of taxation in the fields of finance and accounting. It covers several fundamental topics of taxation, such as income, corporate and value add tax, and tax planning and management, international taxation, EU tax harmonization and transfer prices. This book intends to provide the readers with an understanding of the main concepts and principles of these topics, regardless of specific country contexts in law. With this book, readers will be able to understand the fundamentals of taxation at a conceptual and practical level. By using theory and practical examples, readers will understand taxation at a broader level, without being concerned about country-specific issues.
Computer Security Fundamentals, 5th Edition
Drawing on more than 30 years of experience as a security instructor, consultant, and researcher, Easttom helps you take a proactive, realistic approach to assessing threats and implementing countermeasures. Writing clearly and simply, he addresses crucial issues that many introductory security books ignore while addressing the realities of a world where billions of new devices are Internet-connected.
This guide covers web attacks, hacking, spyware, network defense, security appliances, VPNs, password use, and much more. Its many tips and examples reflect new industry trends and the state-of-the-art in both attacks and defense. Exercises, projects, and review questions in every chapter help you deepen your understanding and apply all you've learned.
Whether you're a student, a professional, or a manager, this guide will help you protect your assets-and expand your career options.
Learn how to
- Identify and prioritize potential threats to your network
- Use basic networking knowledge to improve security
- Get inside the minds of hackers, so you can deter their attacks
- Implement a proven layered approach to network security
- Resist modern social engineering attacks
- Defend against today's most common Denial of Service (DoS) attacks
- Halt viruses, spyware, worms, Trojans, and other malware
- Prevent problems arising from malfeasance or ignorance
- Choose the best encryption methods for your organization
- Compare security technologies, including the latest security appliances
- Implement security policies that will work in your environment
- Scan your network for vulnerabilities
- Evaluate potential security consultants
- Master basic computer forensics and know what to do if you're attacked
- Learn how cyberterrorism and information warfare are evolvingScan your network for vulnerabilities
- Evaluate potential security consultants
- Master basic computer forensics and know what to do if you're attacked
- Learn how cyberterrorism and information warfare are evolving
Armstrong's Handbook of Human Resource Management Practice
Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs.This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing.Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.
Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Armstrong's Handbook of Human Resource Management Practice
Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs.This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing.Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.
Scholarly Writing
This book on scholarly writing offers a unique, evidence-based, technology-supported approach to writing for publication across the disciplines. It is suitable both as a graduate level textbook and as support for faculty seeking professional development in scholarly writing. It is a sequel to Writing for Publication: Transitions and Tools That Support Scholars’ Success. Current issues in Academia--such as the expectation that graduate students will publish, the option for doctoral students to publish in lieu of writing the dissertation, the pressure on scholars from various countries to contribute to professional journals written in English, and the metrics used to assess impact of published work—have influenced scholarly writing. Unlike other books on the topic, every chapter includes narratives of experience, self-assessment tools, guided practice activities, reviews of research, and discussion of controversies in publishing. All chapters incorporate curated online resources and technology supports as well. Across the spectrum of experience, ranging from aspiring author to prolific, readers are guided in ways to generate manuscripts that are not only readable and publishable but also downloaded and respectfully cited by their professional peers.
A Beginners Guide to Python 3 Programming
This textbook is aimed at readers who have little or no knowledge of computer programming but want to learn to program in Python. It starts from the very basics including how to install your Python environment, how to write a very simple program and run it, what a variable is, what an if statement is, how iteration works using for and while loops as well as important key concepts such as functions, classes and modules. Each subject area is prefaced with an introductory chapter, before continuing with how these ideas work in Python. The second edition has been completely updated for the latest versions of Python including Python 3.11 and Python 3.12. New chapters have been added such as those that consider where and how Python is used, the use of Frozensets, how data can be sorted, enumerated types in Python, structural pattern matching and how (and why) Python Virtual Environments are configured. A new chapter ‘The Python Bites back’ is introduced to present the fourteen most common / biggest gotchas for someone new to Python. Other sections have been updated with new features such as Exception Groups, string operations and dictionary operations. A Beginners Guide to Python 3 Programming second Edition provides all you need to know about Python, with numerous examples provided throughout including several larger worked case studies illustrating the ideas presented in the previous chapters.