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Scarborough, Essentials of Entrepreneurship and Small Business Management 9e - R2 - CLOSED
Essentials of Entrepreneurship and Small Business Management, 9/e
Accounting Principles, Volume 1
Valerie Warren | Paul D. Kimmel | Jerry J. Weygandt | Barbara Trenholm | Donald E. Kieso | Lori Novak
Our top selling introductory accounting product Accounting Principles helps students succeed with its proven pedagogical framework, technical currency and an unparalleled robust suite of study and practice resources. It has been praised for its outstanding visual design, excellent writing style and clarity of presentation. The new eighth edition provides more opportunities to use technology and new features that empower students to apply what they have learned in the classroom to the world outside the classroom.
Applied Business Statistics 5e
The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
Use Product Analytics to Understand and Change Consumer Behavior at Scale
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change, at scale, what people do. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.
This book fills the gaps that many other data science book leave behind: how to start a new data science project; how to conceptualize complex ideas; building metrics from the statistic and demographic fundamentals; projecting consumer populations and material needs for a business; and causal inference beyond simple A/B testing techniques, such as difference-in-difference, regression discontinuity, propensity score matching, and uplift modelling.
Writing for entrepreneurs, product managers, marketers, and other business analytics professionals, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in the R programming language, and getting answers you can trust.
Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.
- Develop core metrics and effective KPIs for user analytics in any web product
- Truly understand statistical inference, and the differences between correlation and causation
- Build intuitive predictive models to capture user behavior in products
- Tease out causal effects from observational data using modern, quasi-experimental designs and statistical matching
- Improve response through uplift modeling and other sophisticated targeting methods
- Project business costs and product population changes via advanced demographic techniques
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside the book for details.
Computer Security Fundamentals, 5th Edition
Drawing on more than 30 years of experience as a security instructor, consultant, and researcher, Easttom helps you take a proactive, realistic approach to assessing threats and implementing countermeasures. Writing clearly and simply, he addresses crucial issues that many introductory security books ignore while addressing the realities of a world where billions of new devices are Internet-connected.
This guide covers web attacks, hacking, spyware, network defense, security appliances, VPNs, password use, and much more. Its many tips and examples reflect new industry trends and the state-of-the-art in both attacks and defense. Exercises, projects, and review questions in every chapter help you deepen your understanding and apply all you've learned.
Whether you're a student, a professional, or a manager, this guide will help you protect your assets-and expand your career options.
Learn how to
- Identify and prioritize potential threats to your network
- Use basic networking knowledge to improve security
- Get inside the minds of hackers, so you can deter their attacks
- Implement a proven layered approach to network security
- Resist modern social engineering attacks
- Defend against today's most common Denial of Service (DoS) attacks
- Halt viruses, spyware, worms, Trojans, and other malware
- Prevent problems arising from malfeasance or ignorance
- Choose the best encryption methods for your organization
- Compare security technologies, including the latest security appliances
- Implement security policies that will work in your environment
- Scan your network for vulnerabilities
- Evaluate potential security consultants
- Master basic computer forensics and know what to do if you're attacked
- Learn how cyberterrorism and information warfare are evolvingScan your network for vulnerabilities
- Evaluate potential security consultants
- Master basic computer forensics and know what to do if you're attacked
- Learn how cyberterrorism and information warfare are evolving
Financial Accounting, Seventh Canadian Edition
Wendy M. Tietz | Charles Horngren | Greg Berberich | C. William Thomas | Catherine Seguin
Financial Accounting, Seventh Canadian Edition Plus MyLab Accounting with Pearson eText -- Access Card Package, 7/e