MCA Library - Publishers

Managing Risks in Commercial and Retail Banking

A practical guide to the practices and procedures of effectively managing banking risks Managing Risks in Commercial and Retail Banking takes an in-depth, logical look at dealing with all aspects of risk management within the banking sector. It presents complex processes in a simplified way by providing real-life situations and examples. The book examines all dimensions of the risks that banks face—both the financial risks—credit, market, and operational—and the non-financial risks—money laundering, information technology, business strategy, legal, and reputational. Focusing on methods and models for identifying, measuring, monitoring, and controlling risks, it provides practical advice backed up by solid theories, without resorting to the use of complicated mathematical and statistical formulas. Author Amalendu Ghosh exposes topics that are usually absent in books on managing banking risk—such as design of control framework, risk management architecture, credit risk rating, risk-based loan pricing, portfolio analysis, business continuity planning, and corporate governance. Author has extensive experience with a variety of major banks and institutions worldwide and brings a fresh perspective in the wake of the global finance crisis Presents a novel approach using models of the credit risk rating of different types of borrowers, the methodology for assigning weights for deriving the rating, and the scoring process Covers the essentials of corporate governance and options for credit risk assessment in line with the recommendations made in the New Basel Capital Accord Explains the methodology of risk-based internal audit, including techniques to enable bank branches to switch over from the old transaction-based audit methods With its logical sequence of the aspects of risk management, the book's layout is ideal for presentations, making it a handy tool for risk management training

Entrepreneurship and Big Data

The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Open Innovation

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

Digital Marketing Essentials You Always Wanted to Know

Vibrant Publishers | Unknown

The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before.Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Spss Survival Manual

The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Marketing An Introduction ebook PDF

Managing Portfolio Credit Risk in Banks

Credit risk is the risk resulting from the uncertainty that a borrower or a group of borrowers may be unwilling or unable to meet their contractual obligations as per the agreed terms. It is the largest element of risk faced by most banks and financial institutions. Potential losses due to high credit risk can threaten a bank's solvency. After the global financial crisis of 2008, the importance of adopting prudent risk management practices has increased manifold. This book attempts to demystify various standard mathematical and statistical techniques that can be applied to measuring and managing portfolio credit risk in the emerging market in India. It also provides deep insights into various nuances of credit risk management practices derived from the best practices adopted globally, with case studies and data from Indian banks.

IT Auditing Using Controls to Protect Information Assets, Third Edition, 3rd Edition

Secure Your Systems Using the Latest IT Auditing Techniques Fully updated to cover leading-edge tools and technologies, IT Auditing: Using Controls to Protect Information Assets, Third Edition explains, step by step, how to implement a successful, enterprise-wide IT audit program. New chapters on auditing cybersecurity programs, big data and data repositories, and new technologies are included. This comprehensive guide describes how to assemble an effective IT audit team and maximize the value of the IT audit function. In-depth details on performing specific audits are accompanied by real-world examples, ready-to-use checklists, and valuable templates. Standards, frameworks, regulations, and risk management techniques are also covered in this definitive resource." Build and maintain an internal IT audit function with maximum effectiveness and value " Audit entity-level controls and cybersecurity programs " Assess data centers and disaster recovery " Examine switches, routers, and firewalls " Evaluate Windows, UNIX, and Linux operating systems " Audit Web servers and applications " Analyze databases and storage solutions " Review big data and data repositories " Assess end user computer devices, including PCs and mobile devices " Audit virtualized environments " Evaluate risks associated with cloud computing and outsourced operations " Drill down into applications and projects to find potential control weaknesses " Learn best practices for auditing new technologies " Use standards and frameworks, such as COBIT, ITIL, and ISO " Understand regulations, including Sarbanes-Oxley, HIPAA, and PCI " Implement proven risk management practices.

Marketing Communications

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Marketing Research

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Financial Accounting

Accounting; Bookkeeping Chapter 1. An introduction to accounting Chapter 2. The recording process Chapter 3. Accrual accounting concepts Chapter 4. Inventories Chapter 5. Reporting and analysing inventory Chapter 6. Accounting subsystems Chapter 7. Reporting and analysing cash and receivables Chapter 8. Reporting and analysing non-current assets Chapter 9. Reporting and analysing liabilities Chapter 10. Reporting and analysing equity Chapter 11. Statement of cash flows Chapter 12. Financial statement analysis and decision making Chapter 13. Analysing and integrating GAAP Chapter 14. Technology concepts Appendix. Time value of money.

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

OUP Oxford

Oxford University Press