MCA Library - Publishers

Managerial Accounting

Establish the strong foundation in the managerial accounting fundamentals needed to succeed with Warren/Tayler’s leading MANAGERIAL ACCOUNTING, 15E. Business examples provide a meaningful context as they demonstrate how each chapter’s content fits into the big accounting picture. The authors clearly connect fundamental accounting concepts to challenges and triumphs in real businesses today. Each chapter begins with a real-world company opener that is linked to applicable content throughout the chapter. In addition, new Certified Management Accountant (CMA) exam questions prepare readers for professional success, while Pathways Challenges hone critical-thinking skills. Trust MANAGERIAL ACCOUNTING to master the managerial accounting concepts most important in business today.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing Research

Joseph F. Hair | Dana L. Harrison | David J. Ortinau

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The chapters on sampling, measurement and scaling, questionnaire design, and preparation for data analysis all required new guidelines on how to deal with online related issues. Social media monitoring and marketing research online communities are expanding research methods and are addressed in our chapter on qualitative and observational research. Second, to enhance student analytical skills we added additional variables on social media activities to the continuing case on the Santa Fe Grill and Jose's Southwestern Café. Also, there is now a separate data set based on a survey of the employees of the Santa Fe Grill. Findings of the Santa Fe Grill customer and employee data sets are related and can be compared qualitatively to obtain additional insights. The competitor data for the continuing case enables students to make comparisons of customer experiences in each of the two restaurants and to apply their research findings in devising the most effective marketing strategies for the Santa Fe Grill. We also added a new data set in Chapter 13 on communicating marketing research findings. The data set reflects the attitudes and opinions of students in our classes about advertising and types of media"--

Digital Marketing

Annmarie Hanlon

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Managing Innovation, Design and Creativity

Bettina von Stamm

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Banks, Exchanges, and Regulators

Ranald C. | Ranald C. Michie | Michie

Never have financial markets been subjected to a period of change as rapid and extensive as took place from the 1970s onwards. In the 1970s global financial markets were controlled by governments, compartmentalized along national boundaries, and segregated according to the particular activities they engaged in. This all disintegrated in the decades that followed under the pressure of market forces, global integration, and a revolution in the technology of trading. One product of this transformation was the Global Financial Crisis of 2008, which exposed the fragility of the new structures created and cast a long shadow that we still live in today. The response to that crisis has shaped the global financial system, which has been tested once again by the coronavirus pandemic. However, none of the outcomes of this transformation were inevitable, despite the forces at work. They were the product of decisions taken at the time for a multitude of reasons. Banks, exchanges, and regulators were faced with unprecedented challenges and opportunities as a revolution swept away traditional ways of conducting banking, the methods used to trade in financial markets, and the rules and regulations employed to enforce discipline. In this book Ranald C. Michie provides an authoritative and unrivalled account of this upheaval based on a careful and exhaustive reading of the Financial Times over the last four decades, using it to provide a source of material unmatched by any other in terms of depth and coverage. By studying what happened and why in real time, it is possible to explain the decisions taken that shaped the course of the transformation and its repercussions.

Modern Commercial Banking

H. R. Machiraju

About the Book: The basic function of a commercial bank is risk management. Banks have to adopt a risk management approach to maximise shareholder value/net value and to conform to the RBI guidelines (1999). Further the adoption of ALM and diversification of activities to earn fee income has resulted in the assumption of risks which had to be hedged by derivatives. Since major banks are foreign exchange dealers, exchange risk and interest risk have to be covered. Finally derivatives themselves carry a lot of risk which has become a major concern of regulators. The book analyses and prese.

Introduction to Banking

Barbara. | Casu | Barbara Casu | Claudia Girardone | Philip Molyneux

Introduction to Banking 2nd Edition is a thoroughly revised edition of the book first published in 2006. It offers a comprehensive insight into the business of banking, providing up-to-date information about the impact of the financial crisis upon the banking sector globally and the far-reaching regulatory reforms. Written by expert authors, this book covers both theoretical and applied issues relating to the global banking industry, highlighted by examples from across Europe and the wider international arena. It is organised into five main sections including a brand new section - advanced topics in banking.

Bank Management and Control

Johannes Wernz

This book discusses risk management, product pricing, capital management and Return on Equity comprehensively and seamlessly. Strategic planning, including the required quantitative methods, is an essential part of bank management and control. A thorough introduction to the advanced methods of risk management for Credit Risk, Counterparty Credit Risk, Market Risk, Operational Risk and Risk Aggregation is provided. In addition, directly applicable concepts and data such as macroeconomic scenarios for strategic planning and stress testing as well as detailed scenarios for Operational Risk and advanced concepts for Credit Risk are presented in straightforward language. The book highlights the implications and chances of the Basel III and Basel IV implementations (2022 onwards), especially in terms of capital management and Return on Equity. A wealth of essential background information from practice, international observations and comparisons, along with numerous illustrative examples, make this book a useful resource for established and future professionals in bank management, risk management, capital management, controlling and accounting.

Management of Banking and Financial Services

The dynamic banking and financial services sector in the country requires prudent decision making skills. Management of Banking and Financial Services provides students and practitioners with a thorough understanding of managerial issues in the banking and financial services industry, enabling them to evaluate the overall organisational impact of their decisions. In this third edition, all the chapters have been rigorously updated to include contemporary topics and applications from 2013. A new chapter, 'Financial Services Classified', has been added to address contemporary issues from the industry. The introductory chapter deals with the future of the banking industry in the context of the global financial and economic crisis, while the other chapters include advanced topics like 'credit risk management' that discuss various models of credit risk measurement and management.

Entrepreneurship

Frank Wood's Business Accounting 2

"This is an ideal technical accounting textbook, broken into short chapters that focus on specific areas" Elayne Taylor, University of Dundee "Comprehensive text for studying business accounting from elementary to intermediate levels" Stephen Hick, University of Keele Every year, thousands of students rely on Frank Wood's best-selling books to help them pass their accountancy exams. Now in its 13th edition, Business Accounting Volume 2 continues to offer an essential guide for any accounting student. Its accessible approach makes the book suitable for a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications. Key concepts from financial accounting, financial analysis, financial reporting, and management accounting are all covered in this comprehensive and practical text. New to this edition: Coverage of Integrated Reporting New chapter on theories of accounting choice Over 120 new questions to test your understanding Updated to be fully compliant with International Financial Reporting Standards (IFRS). Key Features: Over 350 review questions, including past examination board questions Easy-to-follow explanations of contemporary accounting practice Activities designed to reinforce the understanding of key concepts Clear and logical progression through topics

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