MCA Library - Publishers

Macroeconomics

Macroeconomics: Institutions, Instability, and the Financial System integrates the modern monetary framework--based on the 3-equation model of the demand side, the supply side, and the policy maker--with a model of the financial system. The authors comprehensively address the limitations of the mainstream macroeconomic model exposed by the financial crisis and the Eurozone crisis. The text guides the reader through the three principal steps required to integrate the financial system within the macroeconomic model. Every chapter emphasizes how the different actors in the economy behave and interact: what are they trying to achieve and what limits their ability to put their intentions into practice? This is extended to the modelling of growth, where the role of innovation rents in the Schumpeterian model is highlighted. It is essential that students understand previous periods of growth, stability and crisis in preparing for future shocks. With this in mind, the book enables the reader to interpret long run historical data and to compare institutional detail in different eras and across the world. Macroeconomics not only develops the critical thinking skills required for academic success, but ensures that students can analyze data, trends, and policy debates with the confidence necessary for a career in economics or finance. It is essential reading for all those interested in learning more about the current macroeconomic system and the role of financial institutions.

The Digital Banking Revolution

Luigi Wewege | Michael C. Thomsett

Emergent innovative financial technologies are profoundly changing the way in which we spend, move and manage our money, unlike ever before, and traditional retail banks are facing stiff competition. The global financial crisis in 2007-2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of "banking on the go," and financial innovations from countries around the world before concluding with a discussion on the future of banking including optimizing structures, new strategies for business outcomes, and human resources in the digital era.

Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

MyLab Business Law with Pearson EText -- Access Card -- for Legal Environment of Business

Henry R. Cheeseman

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses in the legal environment of business. This ISBN is for the MyLab access card. Pearson eText is included. Cutting-edge cases and comprehensive coverage of the legal environment of business The Legal Environment of Business: Online Commerce, Ethics, and Global Issues examines how the current legal and e-commerce environments, and government regulations impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court. The 9th Edition has been updated with all new cases, statutes, and questions, so students have the opportunity to not only learn about the law, but also apply it to their personal and professional lives. Personalize learning with MyLab Management By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

Management of Innovation and Product Development

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making.This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs.The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.

World Encyclopedia of Entrepreneurship

This second edition of a classic reference work, written by some of the most eminent academics in the field, contains over 30 per cent more entries on entrepreneurship. Comprehensive in scope, it includes topics from business angels, to export services to family business and uncertainty and venture capital. There are also entries on individuals including George Eastman, Howard Hughes, Joseph Schumpeter and Walt Disney. Providing its readers with a unique point of reference, as well as stimulus for further research, this Encyclopedia is an indispensable tool for anyone interested in entrepreneurship, particularly students, scholars and researchers.

Auditing

Alvin A. Arens | Mark S. Beasley | Randal J. Elder | Joanne C. Jones

The 14th edition contains more examples, illustrations and practice questions that will help students relate to small and large businesses at home or from the international business perspective. A new framework for Professional Judgement and Ethical Reasoning based upon Accounting Designation competencies and Canadian Auditing Standards provides greater integration of applications, concepts and problem material. KEY TOPICS: The Demand for Audit and Other Assurance Services;The Public Accounting Profession and Audit Quality;Professional Ethics and Legal Liability;Audit Responsibilities and Objectives;Audit Evidence;Client Acceptance, Planning, and Materiality;Assessing the Risk of Material Misstatement;Internal Control and COSO Framework;Assessing Control Risks and Designing Tests of Controls;Develop Risk Response: Audit Strategy and Audit Program;Audit Sampling Concepts; Audit of the Revenue Cycle;Audit of the Acquisition and Payment Cycle;Audit of the Inventory and Distribution Cycle;Audit of the Human Resources and Payroll Cycle;Audit of the Capital Acquisition and Repayment Cycle; Audit of Cash Balances; Completing the Audit;Audit Reports on Financial Statements;Other Assurance and Nonassurances Services MARKET: Appropriate for Auditing Courses.

Risk Management in Banking

The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field. Now in its fourth edition, this useful guide has been updated with the latest information on ALM, Basel 3, derivatives, liquidity analysis, market risk, structured products, credit risk, securitizations, and more. The new companion website features slides, worked examples, a solutions manual, and the new streamlined, modular approach allows readers to easily find the information they need. Coverage includes asset liability management, risk-based capital, value at risk, loan portfolio management, capital allocation, and other vital topics, concluding with an examination of the financial crisis through the utilisation of new views such as behavioural finance and nonlinearity of risk. Considered a seminal industry reference since the first edition's release, Risk Management in Banking has been streamlined for easy navigation and updated to reflect the changes in the field, while remaining comprehensive and detailed in approach and coverage. Students and professionals alike will appreciate the extended scope and expert guidance as they: Find all "need-to-know" risk management topics in a single text Discover the latest research and the new practices Understand all aspects of risk management and banking management See the recent crises – and the lessons learned – from a new perspective Risk management is becoming increasingly vital to the banking industry even as it grows more complex. New developments and advancing technology continue to push the field forward, and professionals need to stay up-to-date with in-depth information on the latest practices. Risk Management in Banking provides a comprehensive reference to the most current state of the industry, with complete information and expert guidance.

Operational Risk Management in Banks

This book focuses on several topical issues related to the operational risk management in bank: regulation, organisation and strategy. It analyses the connections between the different key-players involved in the operational risk process and the most relevant implications, both operational and strategic, arising from the implementation of the prudential framework.

Fundamentals of Business, 2nd Edition

Auditing and Assurance Services

Alvin A. Arens | Mark S. Beasley | Randal J. Elder

Directed primarily toward Accounting college/university majors, this text also provides practical content to current and aspiring industry professionals. Auditing and Assurance Services: An Integrated Approach presents an integrated concepts approach that shows readers the auditing process from start to finish. This text prepares readers for real-world audit decision making by using illustrative examples of key audit decisions, with an emphasis on audit planning, risk assessment processes and collecting and evaluating evidence in response to risks. 013312956X / 9780133129564 Auditing and Assurance Services and NEW MyAccountingLab with eText -- Access Card Package Package consists of 0133125637 / 9780133125634 Auditing and Assurance Services 0133127397 / 9780133127393 NEW MyAccountingLab with Pearson eText -- CourseSmart eCode -- for Auditing and Assurance Services

Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.

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Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

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Career Press

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CRC Press

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de Gruyter

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Elsevier

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EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

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Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

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John Wiley & Sons

John Wiley & Sons, Inc.

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Jones & Bartlett Learning LLC

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Kogan Page

Kogan Page Publishers

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Little, Brown & Company

Longman

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Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

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MHE

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New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

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Oxford University Press