MCA Library - Publishers

"Applied managing'' has made significant progress. Long assimilated into business economy, business administration, and marketing, the discipline has become indispensable for the adaptation of companies. This book presents the analytical and synthetic dimensions of the foundations of entrepreneurship decisions. It provides an overview of the strategies for business optimization. This book will serve as a guide for those who wish to learn about the optimization of management practices, productivity, and market.The author looks at the main mechanisms usually chosen by companies and the important questions they elicit from CEOs. Generic practices are discussed, which are the most frequently used the tools. Optimization in applied management is not based solely on an analysis of the business context and the resources of the organization. Applied Managing for Entrepreneurship focuses also on the optimization of diversified and internationalized companies. It discusses the reasons for companies to diversify their activities and the various existing optimization mechanisms. Subsequently, the book addresses the challenges associated with applied governing and the strategies that can be used in a globalized context.

Introducing Human Resource Management

Caroline Hook | Andrew K. Jenkins

Armstrong's Handbook of Human Resource Management Practice

M. Armstrong | Michael Armstrong | Stephen Taylor

Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs.This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing.Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.

Marketing Strategy: Texts and Cases

M Ferrell,

New Venture Management

Jeffrey S. Hornsby | Donald F. Kuratko

Digital Design, Fundamentals of Computer Architecture and ARM Assembly Language

Ata Elahi

Digital Design, Fundamentals of Computer Architecture and ARM Assembly Language

Ata Elahi

Strategic Market Management

David A. Aaker | Christine Moorman

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Bovee Business in Action 9e eText 2.0 Full Title - CR2 - CLOSED

Courtland L. Bovee | John V. Thill

Armstrong's Handbook of Human Resource Management Practice

Armstrong | Michael | Michael Armstrong

Armstrong's Handbook of Human Resource Management is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it includes in-depth coverage of all the key areas essential to the HR function.The 12th edition has been radically updated to create a cutting-edge textbook, which encourages and facilitates effective learning. Comprehensive online support material is provided for the instructor, student and now also the practitioner, providing a complete resource for teaching and self-learning. The text has been updated to include all the latest developments in HRM and now includes two new sections covering HR skills and toolkits.

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

Cybellium

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

FT Press

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

How To Books Ltd

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press