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Customer Relationship Management
CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented.
The author addresses this head-on by stripping CRM down...
Accounting: an Introduction EBook
David Harvey | Eddie McLaney | Ling Mei Cong | Peter; McLaney Atrill
Accounting: An Introduction, 8/e
Scarborough, Essentials of Entrepreneurship and Small Business Management 9e - R2 - CLOSED
Essentials of Entrepreneurship and Small Business Management, 9/e
Foundations of Global Financial Markets and Institutions (The MIT Press)
A thoroughly revised and updated edition of a textbook for graduate students in finance, with new coverage of global financial institutions.
A Startup Field Guide
A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content.
Taking Innovation to the Marketplace
Robert D. Hisrich | Thomas N. Duening | Michael A. Lechter
The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs.
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An intense focus on product design and development, with customers and markets in mind
∙ Extensive discussion of intellectual property development, management, and protection
∙ Potent insights into marketing and selling technology products to the...