MCA Library - Publishers

Business Process Management Cases

This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned. The book showcases how BPM can contribute to both exploitation and exploration in a digital world. All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.

Advanced Microeconomic Theory

Philip J. Reny | Geoffrey Alexander Jehle

Applied Corporate Finance

Aswath Damodaran

Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, has delivered the newest edition of Applied Corporate Finance. This readable text provides the practical advice students and practitioners need rather than a sole concentration on debate theory, assumptions, or models. Like no other text of its kind, Applied Corporate Finance, 4th Edition applies corporate finance to real companies. It now contains six real-world core companies to study and follow. Business decisions are classified for students into three groups: investment, financing, and dividend decisions.

Strategic International Management

Dirk Morschett | Hanna Schramm-Klein | Joachim Zentes

Auditing & Assurance Services

Allen Blay | David Sinason | Jerry Strawser | Jay Thibodeau | Timothy Louwers

As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early 2000s to the financial crisis of 2007–2008 to present-day issues and challenges related to significant estimation uncertainty, understanding the auditor’s responsibility related to fraud, maintaining a clear perspective, probing for details, and understanding the big picture are indispensable to effective auditing. With the availability of greater levels of qualitative and quantitative information (“big data”), the need for technical skills and challenges facing today’s auditor is greater than ever. The author team of Louwers, Blay, Sinason, Strawser, and Thibodeau has dedicated years of experience in the auditing field to this new edition of Auditing & Assurance Services, supplying the necessary investigative tools for future auditors.

The value-at-risk measurement methodology is a widely-used tool in financial market risk management. The fifth edition of Professor Moorad Choudhry’s benchmark reference text An Introduction to Value-at-Risk offers an accessible and reader-friendly look at the concept of VaR and its different estimation methods, and is aimed specifically at newcomers to the market or those unfamiliar with modern risk management practices. The author capitalises on his experience in the financial markets to present this concise yet in-depth coverage of VaR, set in the context of risk management as a whole. Topics covered include: Defining value-at-risk Variance-covariance methodology Portfolio VaR Credit risk and credit VaR Stressed VaR Critique and VaR during crisis Topics are illustrated with Bloomberg screens, worked examples and exercises. Related issues such as statistics, volatility and correlation are also introduced as necessary background for students and practitioners. This is essential reading for all those who require an introduction to financial market risk management and risk measurement techniques. Foreword by Carol Alexander, Professor of Finance, University of Sussex.

Microeconomics

Peter Dorman

Android 6 for Programmers

Alexander Wald | Harvey Deitel | Paul Deitel

The professional programmer’s Deitel® guide to smartphone and tablet app development using Android™ 6 and Android Studio Billions of apps have been downloaded from Google Play™! This book gives you everything you need to start developing great apps quickly and getting them published on Google Play™. The book uses an app-driven approach—each new technology is discussed in the context of eight fully coded and tested Android apps, complete with syntax shading, code highlighting, code walkthroughs and sample outputs. Apps you’ll develop include: Welcome App Cannon Game Tip Calculator Weather Viewer Flag Quiz Twitter® Searches Doodlz Address Book Practical, Example-Rich Coverage of: Android 6, Android Studio: Gradle™, Vector Asset Studio, Theme Editor Material Design App Templates and Themes AppCompat Library, Android Design Support Library, RecyclerView, FloatingActionButton, TextInputLayout Material Design Elevation and Icons REST Web Services/JSON, Threading, SQLite™ Database, Android 6 Permissions Cursors, Loaders, ContentProviders Supporting Various Screen Sizes/Resolutions Accessibility, Internationalization Activities, Fragments, Intents, Preferences GUIs, Layouts, Menus, Resource Files, Events, Touch/Gesture Processing, Images, Audio, Graphics, Animation Immersive Mode, PrintHelper Google Play™ Store, App Publishing, Pricing, Marketing, In-App Advertising, In-App Billing, Virtual Goods and more About This Book The first-generation Android phones were released in October 2008. As of June 2015, Android had 82.8% of the global smartphone market share, compared to 13.9% for Apple and 2.6% for Microsoft (http:// www.idc.com/prodserv/smartphone-os-market-share.jsp). Billions of apps have been downloaded from Google Play and more than one billion Android devices were shipped worldwide in 2014 (http://www.cnet.com/news/android-shipments-exceed- 1-billion-for-first-time-in-2014/). The opportunities for Android app developers are enormous. This book presents leading-edge computing technologies for professional software developers. At the heart of the book is the Deitel app-driven approach—concepts are presented in the context of complete working Android apps, rather than using code snippets. The introduction and app test drives at the beginning of each chapter show one or more sample executions. The book’s source code is available at http://www.deitel.com/books/AndroidFP3. The apps in this book were carefully designed to introduce you to key Android features and APIs. You’ll quickly learn everything you need to start building Android apps—beginning with a test-drive of the Tip Calculator app in Chapter 1, then building one new app in each of Chapters 2 through 9. By the time you reach Chapter 10, you’ll be ready to create your own apps for submission to Google Play and other app marketplaces. You’ll master the Google Play submission process, including uploading your apps. You’ll decide whether to sell your apps or offer them for free, and learn how to market them via social media and monetize them with in-app advertising, in-app billing, virtual goods and more.

Fraud and Corruption

Peter C. Kratcoski | Maximilian Edelbacher

This textbook provides an overview of the major types of fraud and corrupt activities found in private and public agencies, as well as the various methods used to prevent fraud and corruption. It explores where opportunities for fraud exist, the personal characteristics of those who engage in fraud, as well as their prevention and control.This work covers fraud in the financial sector, insurance, health care, and police organizations, as well as cybercrime. It covers the relationship between fraud, corruption, and terrorism; criminal networks; and major types of personal scams (like identity theft and phishing). Finally, it covers the prevention and control of fraud, through corporate whistle blowing, investigative reporting, forensic accounting, and educating the public.This work will be of interest to graduate-level students (as well as upper-level undergraduates) in Criminology & Criminal Justice, particularly with a focus on white collar and corporate crime, as well as related fields like business and management.

Advertising and Promotion

Michael A Belch | George E Belch

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

Cybellium

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

FT Press

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

How To Books Ltd

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press