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Procurement and Supply Chain Management
Procurement and Supply Chain Management PDF Ebook

Procurement and Supply Chain Management PDF Ebook

Lysons, Kenneth, Farrington, Brian;
Profitable Strategies in the Digital Age

Profitable Strategies in the Digital Age

Malcolm McDonald, Hugh Wilson, Dave Chaffey
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
∙ A best-practice, step-by-step process for coordinating marketing strategy and planning
∙ Methods to create powerful, differentiated value propositions
∙ Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and...
Profitable Strategies in the Digital Age

Profitable Strategies in the Digital Age

Malcolm McDonald, Hugh Wilson, Dave Chaffey
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
∙ A best-practice, step-by-step process for coordinating marketing strategy and planning
∙ Methods to create powerful, differentiated value propositions
∙ Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and...
Project Control Methods and Best Practices
Project Management

Project Management

Stephen Hartley
Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.
Stephen Hartley's Project Management is based on the recognised global standard for project management, the Project Management Body of Knowledge (PMBOK Guide), and it incorporates aspects of Agile, PRINCE2, Lean and other popular methodologies. It offers a thorough overview of the principles of project management, combined with tools and guidelines to manage projects of all sizes, from inception to evaluation.
Written in an accessible and engaging style, Stephen Hartley's widely used text has been fully revised and updated. It focuses on shared responsibility, transparent...
Project Management

Project Management

Jeffrey K. Pinto
Project Management

Project Management

Jeffrey K. Pinto
Project Management

Project Management

Kerzner, Harold
Project Management

Project Management

Pradeep Pai
Project Management

Project Management

Vijay Kumar Bansal;
Project Management: Planning and Scheduling Techniques is a highly readable guide to the essentials of project planning, scheduling, and control aimed at readers looking for an introduction to the core concepts of planning and scheduling, including the Critical Path Method', but also the Precedence Diagramming Method', the Line of Balance' technique, and the Programme Evaluation and Review Technique'. This book explains the theory behind the methods and makes effective use of learning outcomes, exercises, diagrams, and examples to provide clear and actionable knowledge for students and project managers.
Project Management

Project Management

Abdullah Oguz
This book covers the fundamentals of project management, and aims to guide undergraduate and graduate students to acquire the building blocks of project management.