MCA Library - Publishers

English Skills with Readings

English Skills with Readings emphasizes personalized learning to address student deficits in grammar and mechanics. Powered by Connect Writing, students gain access to an adaptive personalized learning plan which helps them become more aware of what they already know and what they need to practice to prepare themselves for college-level writing.

Essentials of Marketing Research

Joseph F. Hair | Dana L. Harrison | David J. Ortinau

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The chapters on sampling, measurement and scaling, questionnaire design, and preparation for data analysis all required new guidelines on how to deal with online related issues. Social media monitoring and marketing research online communities are expanding research methods and are addressed in our chapter on qualitative and observational research. Second, to enhance student analytical skills we added additional variables on social media activities to the continuing case on the Santa Fe Grill and Jose's Southwestern Café. Also, there is now a separate data set based on a survey of the employees of the Santa Fe Grill. Findings of the Santa Fe Grill customer and employee data sets are related and can be compared qualitatively to obtain additional insights. The competitor data for the continuing case enables students to make comparisons of customer experiences in each of the two restaurants and to apply their research findings in devising the most effective marketing strategies for the Santa Fe Grill. We also added a new data set in Chapter 13 on communicating marketing research findings. The data set reflects the attitudes and opinions of students in our classes about advertising and types of media"--

Financial Institutions Management

Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analysed, a greater emphasis is placed on new areas of activities such as asset securitisation, off-balance-sheet banking, and international banking.

Essentials of Business Law

Vitalsource Download | Anthony Liuzzo

The new, eight edition of the Essentials of Business Law program is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all of the features that have made the seven prior editions successful, this new edition now includes, a four-color design, updated content, two new appendices, and enhanced support materials. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic. This book has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law.

Consumer Behavior Building Marketing Strategy David Mothersbaugh Delbert Hawkins etc.

The Macroeconomy Today

Essentials of Marketing Analytics

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

Auditing & Assurance Services

William Messier | Steven Glover | Douglas Prawitt

The fundamental values central to the Messier Jr./Glover/Prawitt text include: student engagement, a systematic approach, and decision making.Student Engagement: The authors believe students are best served by acquiring a strong understanding of the basic concepts that underlie the audit process and how to apply those concepts to various audit and assurance services. The text is accessible to students through straightforward writing and the use of engaging, relevant real-world examples, illustrations, and analogies. The text explicitly encourages students to “stop and think” at important points in the text to help them apply principles covered and also helps students see the application of concepts in a practical setting through “practice insight” boxes.A Systematic Approach: The authors first introduce the three underlying concepts of audit risk, materiality, and evidence, then follow with a discussion of audit planning, the assessment of control risk, and a discussion of the nature, timing, and extent of evidence necessary to reach the appropriate level of detection risk. These concepts are then applied to each major business process and related account balances using a risk-based approach, (in following with the new standards adopted by the various auditing boards).Decision Making: Since much of auditing practice involves the application of auditor judgment, the authors focus on critical judgments and decision-making processes. If a student understands these basic concepts and how to apply them to an audit engagement, he or she will be more effective in today's dynamic audit environment. The new edition even includes a full advanced module on Professional Judgment.

Auditing & Assurance Services: A Systematic Approach

Loose Leaf for Auditing & Assurance Services

As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. From the Enron and WorldCom scandals of the early 2000s to the financial crisis of 2007–2008 to present-day issues and challenges related to significant estimation uncertainty, understanding the auditor’s responsibility related to fraud, maintaining a clear perspective, probing for details, and understanding the big picture are indispensable to effective auditing. With the availability of greater levels of qualitative and quantitative information (“big data”), the need for technical skills and challenges facing today’s auditor is greater than ever. The author team of Louwers, Blay, Sinason, Strawser, and Thibodeau has dedicated years of experience in the auditing field to this new edition of Auditing & Assurance Services, supplying the necessary investigative tools for future auditors.

Auditing & Assurance Services

William Messier | Steven Glover | Douglas Prawitt

The fundamental values central to the Messier Jr./Glover/Prawitt text include: student engagement, a systematic approach, and decision making.Student Engagement: The authors believe students are best served by acquiring a strong understanding of the basic concepts that underlie the audit process and how to apply those concepts to various audit and assurance services. The text is accessible to students through straightforward writing and the use of engaging, relevant real-world examples, illustrations, and analogies. The text explicitly encourages students to “stop and think” at important points in the text to help them apply principles covered and also helps students see the application of concepts in a practical setting through “practice insight” boxes.A Systematic Approach: The authors first introduce the three underlying concepts of audit risk, materiality, and evidence, then follow with a discussion of audit planning, the assessment of control risk, and a discussion of the nature, timing, and extent of evidence necessary to reach the appropriate level of detection risk. These concepts are then applied to each major business process and related account balances using a risk-based approach, (in following with the new standards adopted by the various auditing boards).Decision Making: Since much of auditing practice involves the application of auditor judgment, the authors focus on critical judgments and decision-making processes. If a student understands these basic concepts and how to apply them to an audit engagement, he or she will be more effective in today's dynamic audit environment. The new edition even includes a full advanced module on Professional Judgment.

Advanced Accounting

Joe Ben Hoyle | Thomas Schaefer | Timothy Doupnik

The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, students gain a well-balanced appreciation of the Accounting profession. As Hoyle 12e introduces them to the field's many aspects, it often focuses on past controversies and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future. The writing style of the eleven previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made this text the market leading text in the Advanced Accounting market. The 12th edition includes an increased integration of IFRS as well as updated accounting standards.

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

OUP Oxford

Oxford University Press