MCA Library - Publishers

Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Use Product Analytics to Understand and Change Consumer Behavior at Scale

Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change, at scale, what people do. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.

This book fills the gaps that many other data science book leave behind: how to start a new data science project; how to conceptualize complex ideas; building metrics from the statistic and demographic fundamentals; projecting consumer populations and material needs for a business; and causal inference beyond simple A/B testing techniques, such as difference-in-difference, regression discontinuity, propensity score matching, and uplift modelling.

Writing for entrepreneurs, product managers, marketers, and other business analytics professionals, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in the R programming language, and getting answers you can trust.

Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.

Develop core metrics and effective KPIs for user analytics in any web product
Truly understand statistical inference, and the differences between correlation and causation
Build intuitive predictive models to capture user behavior in products
Tease out causal effects from observational data using modern, quasi-experimental designs and statistical matching
Improve response through uplift modeling and other sophisticated targeting methods
Project business costs and product population changes via advanced demographic techniques

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Principles of the Business Rule Approach

Ronald G. Ross

The idea of Business Rules has been around for a while. Simply put, a Business Rule is a statement that defines or constrains some aspect of the business. In practice they are meant to reduce or eliminate the delays, waste, and frustration associated with the IT department having to be involved with almost every action affecting an organization's information systems. The advent of Web services has created renewed interest in them. There are now several well established rules-based products that have demonstrated the effectiveness of their use. But until now there has not been a definitive guide to Business Rules. Ron Ross, considered to be the father of Business Rules, will help organizations apply this powerful solution to their own computer system problems. This book is intended to be the first book that anyone from an IT manager to a business manager will read to understand what Business Rules are, and what how they can be applied to their own situation.

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Addison-Wesley Professional

American Library Association

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ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

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BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

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CRC Press

Crown Publishing Group

de Gruyter

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Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

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MHE

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New Age International

New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

OUP Oxford

Oxford University Press