MCA Library - Publishers

Macroeconomics, Global Edition

Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Comprehensive coverage helps you analyze real macroeconomic data that real policy makers and researchers use. The 11th Edition features new coverage, applications, and problems throughout. It also reflects recent events and developments in the field, such as the recent COVID-19 pandemic and the tools used by the Federal Reserve in response.

Entrepreneurship and Small Business Management 2/E

ENTREPRENEURSHIP: Starting & Operating A Small Business, Global Edition

MyLab Business Law with Pearson EText -- Access Card -- for Legal Environment of Business

Henry R. Cheeseman

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses in the legal environment of business. This ISBN is for the MyLab access card. Pearson eText is included. Cutting-edge cases and comprehensive coverage of the legal environment of business The Legal Environment of Business: Online Commerce, Ethics, and Global Issues examines how the current legal and e-commerce environments, and government regulations impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court. The 9th Edition has been updated with all new cases, statutes, and questions, so students have the opportunity to not only learn about the law, but also apply it to their personal and professional lives. Personalize learning with MyLab Management By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

Auditing

Alvin A. Arens | Mark S. Beasley | Randal J. Elder | Joanne C. Jones

The 14th edition contains more examples, illustrations and practice questions that will help students relate to small and large businesses at home or from the international business perspective. A new framework for Professional Judgement and Ethical Reasoning based upon Accounting Designation competencies and Canadian Auditing Standards provides greater integration of applications, concepts and problem material. KEY TOPICS: The Demand for Audit and Other Assurance Services;The Public Accounting Profession and Audit Quality;Professional Ethics and Legal Liability;Audit Responsibilities and Objectives;Audit Evidence;Client Acceptance, Planning, and Materiality;Assessing the Risk of Material Misstatement;Internal Control and COSO Framework;Assessing Control Risks and Designing Tests of Controls;Develop Risk Response: Audit Strategy and Audit Program;Audit Sampling Concepts; Audit of the Revenue Cycle;Audit of the Acquisition and Payment Cycle;Audit of the Inventory and Distribution Cycle;Audit of the Human Resources and Payroll Cycle;Audit of the Capital Acquisition and Repayment Cycle; Audit of Cash Balances; Completing the Audit;Audit Reports on Financial Statements;Other Assurance and Nonassurances Services MARKET: Appropriate for Auditing Courses.

Digital Marketing

Dave Chaffey

Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.

Quantitative Methods for decision makers

Cheeseman, Business Law, 10e -R2 - CLOSED

Henry R. Cheeseman

Auditing

Alvin A. Arens | Mark S. Beasley | Randal J. Elder | Ingrid B. Splettstoesser

Accounting and Finance for Non-Specialists

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles and practice of accounting and finance, thereby laying the groundwork necessary to make successful business decisions in your future career. Covering financial accounting, management accounting and financial management in a single text, you will discover what the major financial statements contain and why they are useful. You will also gain an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-follow textbook examines widely-used accounting techniques, considers important international financial standards and contains a range of relevant, real-world examples, many of which are new to this edition. Activities and exercises frequently appear throughout the book and provide opportunities to engage with the issues raised. Pair this text with MyLab(R)Accounting MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Accounting personalises the learning experience and improves results for each student. MyLab(R)Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab Accounting (which also comes with the eBook), search for: 9781292334745 Accounting and Finance for Non-Specialists 12th Edition 'MyLab via Bundle' which consists of: Print textbook eBook MyLab(R)Accounting Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

ABRAMS Books

AccountingTools, Inc.,

Addison-Wesley Professional

American Library Association

Apple Academic Press

ASCD

Basic Books

Bedford/St. Martin's

Bloomsbury Publishing

BoD – Books on Demand

BPP

Brass Check Marketing

Business Expert Press

Business Law Seminar Group, LLC

Cambridge University Press

Career Press

Causey Enterprises, LLC

Cengage AU

Cengage Learning

Cengage Learning Emea

CRC Press

Crown Publishing Group

de Gruyter

Doubleday Canada

Edward Elgar Publishing

Elsevier

Elsevier Science

Emerald Group Publishing

Emerald Group Publishing Limited

EMRAH YAYICI

Financial Times Prentice Hall (a Pearson Education Company)

Financial Times/ Prentice Hall

Financial Times/Prentice Hall

FlatWorld

Gilles Kroger

Guilford Press

HarperCollins

HarperCollins Publishers

HBR Guide

I.B. Tauris

IAP

IGI Global

Independent Publishers Group

InterVarsity Press

Irwin/McGraw-Hill

Jaico Publishing House

John Wiley & Sons

John Wiley & Sons, Inc.

Jones & Bartlett Learning

Jones & Bartlett Learning LLC

Juta and Company Ltd

Knopf Doubleday Publishing Group

Kogan Page

Kogan Page Publishers

Kuperard

Little, Brown & Company

Longman

M.E. Sharpe

Macmillan Education UK

Macmillan Higher Education

Mark Smith

McGraw Hill

McGraw Hill Higher Education

McGraw-Hill Companies

McGraw-Hill Education

McGraw-Hill Education (UK)

McGraw-Hill Education (UK) Limited (ISE)

McGraw-Hill Education LLC

McGraw-Hill Higher Education

McGraw-Hill US Higher Ed ISE

McGraw-Hill/Irwin

MHE

MIT Press

New Age International

New York

Open Road Integrated Media

Open University Press

O'Reilly Media, Inc.

OUP Oxford

Oxford University Press